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Marketing Conference: Market Uncertainty & Changing Consumer Behavior

By Lila de la Chesnaye (WG '09) Contributing Writer

The Marketing Club presented its 5th annual Wharton Marketing Conference on Friday, November 7th, at the Philadelphia Park Hyatt. Marketing experts, enthusiasts, students, and professors gathered to discuss industry trends, research, and relevant topics. The "Accelerating in Change" theme focused on the strategies companies utilize to respond to market uncertainties, given economic, environmental, political, and consumer changes.

Wharton Asia Business Conference, Repositioning Asia to Take the Global Lead

By Napanand Bunyaketu (WG'09) & Bordon Lai (WG'09) Organizers, WABC 2008

The 14th Wharton Asia Business Conference on November 8th, 2008 was a great success. This year we had more than 550 participants, including students from many schools on the east coast. The keynote and panel speakers discussed how Asia should position itself to take the global lead amidst the financial crisis. Speakers had different views as to how much Asia would be affected by the financial crisis but everyone agreed that growth in Asia is still strong and it is an exciting region of opportunities for graduating students.

Does GND ultimately serve the best interests of Wharton?

By Prof. Ed George, Professor of Statistics - The Wharton School

It was the single most telling moment during Thursday's panel discussion. A student pointed out that GND (Grade Non Disclosure) freed him to engage in valuable extracurricular activities because it relieved him from the pressure of grade competition. As it turns out, this self-directed and self-motivated student has in fact distinguished himself by some very impressive extracurricular service. I suspect he has made excellent choices, and I don't fault him at all for making them. However...

Wharton Marketing Conference 2008: Sports Marketing Panel

By Peter Spartin (WG'09) Contributing Writer

The Wharton Sports Business Club, in conjunction with the Wharton Marketing Club, held a panel entitled "Leveraging and Maximizing Sports Marketing Partnerships in Today's Economy" at the 2008 Wharton Marketing Conference. The high profile panel, chaired by Wharton Professor Scott Rosner, included representatives from three of Philadelphia's major sports franchises, as well as executives from two major corporations involved with sports sponsorship.

UNLEASHPHILLY: Pennsylvania's global entrepreneurship event

Entrepreneurial assets from Eastern Pennsylvania will come together on November 18 from 10 a.m. to 4 p.m. at World Café Live for the region's first ever Global Entrepreneurship Week Event, UNLEASHPHILLY (www.unleashphilly.org). The event brings together more than 50 entrepreneurial agencies, ten universities and various organizations.

WGA Update: The GND vote

By Chloe Thompson (WG'10) Cohort A Academic Rep

On November 19, with a simple click of your mouse, you will choose what kind of community you want Wharton to be. Choose collaboration. Choose academic risk-taking. Choose experiential learning. Choose Grade Non-Disclosure. The WGA's Grade Non-Disclosure Policy (GND) is in the best interest of the students at Wharton, and has operated successfully since its inception in 1994.

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