CEO, alum targets oft-ignored segment
Stephanie Lyras, WG'08
Issue date: 9/25/06 Section: News
- Page 1 of 1
Amy Errett WG '88, CEO of San Francisco based Olivia Inc., a vacation and lifestyle company that connects and celebrates the lives of lesbians, their families, and friends, spoke with several Wharton MBA students earlier this month. Errett, a Wharton MBA graduate (Finance), stimulated student interest with her energy and passion. At the heart of Erret's lecture voiced a pure sense of entrepreneurship and entrepreneurial thinking, and a real excitement for her work with Olivia. Errett joined the Olivia team in 2002. Before that she was the CEO of The Spectrem Group, and prior to that, she worked with senior management at E*TRADE.
Errett shared with students the extremely unique market that Olivia serves, citing that, "the lesbian audience is one of the most attractive and difficult consumer audiences to reach." According to Errett's presentation, "a combined lesbian and gay market in the US is comprised of at least 21 million people, or about 8% of the US population." Errett estimates that the Lesbian and Gay markets will spend about $641 billion this year.
Errett also spoke about the Wharton project that Olivia is sponsoring for professor Nelson Gayton's Media and Entertainment Marketing 895 Field Project this Fall. The project involves detailing a marketing launch strategy for Olivia's new social networking site, Olivia.com. Currently, Olivia's website receives 500,000 unique hits per month, and Errett hopes that with the launch of Olivia.com that number will rise to 10 million page views per month. The Wharton Olivia team, calling themselves, "team O" has already been formed and the project is currently underway.
Errett shared with students the extremely unique market that Olivia serves, citing that, "the lesbian audience is one of the most attractive and difficult consumer audiences to reach." According to Errett's presentation, "a combined lesbian and gay market in the US is comprised of at least 21 million people, or about 8% of the US population." Errett estimates that the Lesbian and Gay markets will spend about $641 billion this year.
Errett also spoke about the Wharton project that Olivia is sponsoring for professor Nelson Gayton's Media and Entertainment Marketing 895 Field Project this Fall. The project involves detailing a marketing launch strategy for Olivia's new social networking site, Olivia.com. Currently, Olivia's website receives 500,000 unique hits per month, and Errett hopes that with the launch of Olivia.com that number will rise to 10 million page views per month. The Wharton Olivia team, calling themselves, "team O" has already been formed and the project is currently underway.
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