Advertising Policy
The Wharton Journal is a weekly newspaper run entirely by students of The Wharton School. It has a readership of approximately 4,000.
The Wharton Journal is the sole publication that reaches the entire business school community - students, faculty and administrators - at Wharton. Advertising in the Wharton Journal is a great way to distinguish your company, increase awareness of and turnout at events you may be holding and improve your company's image at the business school.
Advertising Guidelines:Spring 2010 Publication Dates and Advertising Deadlines
| Advertising | Publication |
| 1/21/2010 | 1/25/2010 |
| 1/28/2010 | 2/1/2010 |
DIP Week 2/4 - 2/12 |
|
| 2/12/2010 | 2/15/2010 |
| 2/18/2010 | 2/22/2010 |
Q3 Finals 3/3 - 3/5 Spring Break 3/6 - 3/14 |
|
| 3/18/2010 | 3/22/2010 |
| 3/25/2010 | 3/29/2010 |
| 4/1/2010 | 4/5/2010 |
| 4/8/2010 | 4/12/2010 |
| 4/15/2010 | 4/19/2010 |
| 4/22/2010 | 4/26/2010 |
- Publication dates are subject to change. Please call the ad manager to inquire about specific issues.
- All camera-ready art must be received by 5 pm on the indicated deadline date. Insertion cannot be guaranteed for ads received after 5 pm on the Wednesday prior to publication.
- Ad files must be in word, powerpoint, PDF, or TIFF format.
Advertising Specifications
(PDF, Word, or PowerPoint documents)
- Dot Count: 65-line screen, printed by photo offset on newsprint
- Newspaper colum width: 2 1/4" (4 columns per page)
- Black & White, standard; additional spot color available for $250 (advance notice required)
- Full Page: 9 3/4" wide x 15" tall (vertical only!)
- Half Page: 9 3/4" side x 7 1/4" tall (horizontal only!)
- Quarter Page: 4 5/8" wide x 7 1/4" tall (vertical only!)
Advertising Rates
Recruiting Advertising Guidelines
| Price | |
|---|---|
| Full Page | $1650 |
| Half Page | $1025 |
| Quarter Page | $700 |
Business Advertising Guidelines
| Price | |
|---|---|
| Full Page | $400 |
| Half Page | $300 |
| Quarter Page | $200 |
Student Advertising Guidelines
| Price | |
|---|---|
| Full Page | $150 |
| Half Page | $100 |
| Quarter Page | $75 |
- Full color is an additional $700
- Spot color is $250 per color.
- Resizing fee of $50 if art is not camera-ready (at actual size).
- Late fee of 10% for all ads delivered after the deadline.
- Discounts for multiple ads and pricing for premium placements can be discussed with the advertising/office manager.
For ad placement and billing information, please contact the advertising/office manager: Alex Kayvanfar at journal_manager@wharton.upenn.edu
Because the office is not staffed all throughout the week, email is the best way to reach us.
For more information, please contact:
Wharton Journal
330 Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104
Telephone: (215) 898-3200
FAX: (215) 898-1200
E-mail: journal_manager@wharton.upenn.edu
Efax: 1-530-685-5258
For national advertising inquiries at other college newspapers, contact College Publisher at advertising@collegepublisher.com or 617.248.9880.