Advertising Policy
The Wharton Journal is a weekly newspaper run entirely by students of The Wharton School. It has a readership of approximately 4,000.
The Wharton Journal is the sole publication that reaches the entire business school community - students, faculty and administrators - at Wharton. Advertising in the Wharton Journal is a great way to distinguish your company, increase awareness of and turnout at events you may be holding and improve your company's image at the business school.
Advertising Guidelines:Spring 2010 Publication Dates and Advertising Deadlines
| Advertising | Publication |
| 1/21/2010 | 1/25/2010 |
| 1/28/2010 | 2/1/2010 |
DIP Week 2/4 - 2/12 |
|
| 2/12/2010 | 2/15/2010 |
| 2/18/2010 | 2/22/2010 |
Q3 Finals 3/3 - 3/5 Spring Break 3/6 - 3/14 |
|
| 3/18/2010 | 3/22/2010 |
| 3/25/2010 | 3/29/2010 |
| 4/1/2010 | 4/5/2010 |
| 4/8/2010 | 4/12/2010 |
| 4/15/2010 | 4/19/2010 |
| 4/22/2010 | 4/26/2010 |
Fall 2010 Publication Dates and Advertising Deadlines
| Advertising | Publication |
| 9/16/2010 | 9/20/2010 |
| 9/23/2010 | 9/27/2010 |
| 9/30/2010 | 10/1/2010 |
FIP Week 10/8 - 10/13 |
|
| 10/21/2010 | 10/25/2010 |
Q1 Reading Days & Exams 10/20 - 10/27 |
|
| 11/4/2010 | 11/8/2010 |
| 11/11/2010 | 11/15/2010 |
| 11/18/2010 | 11/22/2010 |
Thanksgiving Break 11/25 - 11/28 |
|
| 12/2/2010 | 12/6/2010 |
| 12/9/2010 | 12/13/2010 |
Reading Days & Final Exams 12/10 - 12/22 Winter Break Begins 12/23 |
|
Spring 2011 Publication Dates and Advertising Deadlines
| Advertising | Publication |
| 1/20/2011 | 1/24/2011 |
| 1/27/2011 | 1/31/2011 |
- Publication dates are subject to change. Please email the ad manager to inquire about specific issues.
- All camera-ready art must be received by 5 pm on the indicated deadline date. Insertion cannot be guaranteed for ads received after 5 pm on the Wednesday prior to publication.
- Ad files must be in word, powerpoint, PDF, or TIFF format.
Advertising Specifications
(PDF, Word, or PowerPoint documents)
- Dot Count: 65-line screen, printed by photo offset on newsprint
- Newspaper colum width: 2 1/4" (4 columns per page)
- Black & White, standard; additional spot color available for $150 (advance notice required)
- Full Page: 9 3/4" wide x 15" tall (vertical only!)
- Half Page: 9 3/4" wide x 7 1/4" tall (horizontal only!)
- Quarter Page: 4 5/8" wide x 7 1/4" tall (vertical only!)
Advertising Rates
Recruiting Advertising Guidelines
| Price | |
|---|---|
| Full Page | $1650 |
| Half Page | $1025 |
| Quarter Page | $700 |
Business Advertising Guidelines
| Price | |
|---|---|
| Full Page | $400 |
| Half Page | $300 |
| Quarter Page | $200 |
Student Advertising Guidelines
| Price | |
|---|---|
| Full Page | $150 |
| Half Page | $100 |
| Quarter Page | $75 |
- Full color is an additional $500
- Spot color is $150 per color.
- Resizing fee of $50 if art is not camera-ready (at actual size).
- Late fee of 10% for all ads delivered after the deadline.
- Discounts for multiple ads and pricing for premium placements can be discussed with the advertising/office manager.
Online Advertising
The Wharton Journal website averages roughly 1,000 page views per day and reaches the expansive and well connected Wharton network. Advertising on The Wharton Journal website is a great way to reach a targeted business school community with a large presence in Philadelphia and New York. Your online advertising banner can be present on the front page, throughout articles or targeted to specific pages of the website. Your advertising banner can also be clicked on for a link to your website. In addition, each issue of the publication is emailed out to the 9,000+ registered users of the website which is another great way to reach your client base. Each emailed issue of the publication has space for one, and only one advertisement. Rates for advertising online are as follows:
- CPM rate: $7 / thousand page views of your advertising banner
- Advertising in email edition (only one spot available): $100
- 300 x 250 Medium Rectangle (Right Column)
- 468 x 60 Banner (Center Page) (Email Edition)
- 160 x 600 Wide Skyscraper (Left Column)
For ad placement and billing information for either print advertisment or online advertisement, please contact the advertising/office manager: Max Rappaport at journal_manager@wharton.upenn.edu
Because the office is not staffed all throughout the week, email is the best way to reach us.
For more information, please contact:
Wharton Journal
300 Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104
Telephone: (215) 898-3200
FAX: (215) 898-1200
E-mail: journal_manager@wharton.upenn.edu
Efax: 1-530-685-5258
For national advertising inquiries at other college newspapers, contact College Publisher at advertising@collegepublisher.com or 617.248.9880.